ClickFunnels vs Kartra: What You Need to Know
The two funnel-and-checkout all-in-ones: ClickFunnels' converting templates vs Kartra's course/membership breadth — both cap contacts and neither answers a phone.
Reviewed by Maxime Houle, Founder, SeldonFrame. I build one of these tools — every ranking here says when the others win. Facts checked July 2026.- ClickFunnels pricing: Launch $97/mo (10k contacts) / Scale $197/mo / Optimize $297/mo — contact caps every tier
- Kartra pricing: Essentials $59/mo (500 contacts) / Starter $119 / Growth $229 / Pro $549 — contact caps every tier
- The real trade-off: The two funnel-and-checkout all-in-ones: ClickFunnels' converting templates vs Kartra's course/membership breadth — both cap contacts and neither answers a phone.
- The third option: SeldonFrame ships the whole front office at $29/mo flat — see below
ClickFunnels
ClickFunnels is a funnel-building platform for offer-sellers, built around ready-made sales pages and checkout flows.
- +You're selling a single digital offer through a converting funnel
- +You want the Brunson-ecosystem templates and community
- +Funnel conversion, not phone answering, is your growth lever
Kartra
Kartra is an all-in-one platform for creators and coaches selling courses, memberships, and video content, with contact-capped tiers.
- +You're a creator or coach selling courses or memberships
- +You want built-in affiliate management and a helpdesk
- +Video or membership hosting is core to your offer
ClickFunnels vs Kartra vs SeldonFrame
| Features | ClickFunnels | Kartra | SeldonFrame |
|---|---|---|---|
| Best for | Solo offer-sellers building sales funnels and digital products | Creators/coaches selling courses, memberships and video content | Agencies & builders running AI front offices for clients |
| Pricing model | Launch $97/mo (10k contacts) / Scale $197/mo / Optimize $297/mo — contact caps every tier | Essentials $59/mo (500 contacts) / Starter $119 / Growth $229 / Pro $549 — contact caps every tier | From $29/mo flat — unlimited workspaces (agency whitelabel from $99/mo) |
| AI receptionist (calls, SMS, chat) | None — no phone, SMS or chat answering | None — no phone, SMS or chat AI agent | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat |
| Website, CRM & booking behind the agent | Partial — funnels and checkout pages; weak CRM, no booking calendar or intake forms | Partial — course/membership/checkout pages and a helpdesk; no phone answering or client-service booking calendar | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace |
| Whitelabel & client workspaces | None — no agency or reseller model | None — no agency or sub-account model | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy |
| AI usage costs | Not applicable — no native AI agent | Not applicable — no native AI agent | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup |
| Sell / resell what you build | No | No native agency reseller program | Built in — publish agents to the marketplace or rent them via MCP (5% marketplace fee) |
Prices checked July 2026 on ClickFunnels's pricing page.
Prices checked July 2026 on Kartra's pricing page.
Zoom out and see both against 23 other platforms on the interactive CRM Pricing Index →
The honest take
ClickFunnels: Choose ClickFunnels if you're a solo operator selling a single digital offer through a converting funnel, and want the Brunson-ecosystem templates and community around it.
Kartra: Choose Kartra if you're a creator or coach selling courses, memberships, or video content and want built-in affiliate management and a helpdesk alongside checkout.
Frequently asked questions
Which is better, ClickFunnels or Kartra?
It depends what you need. ClickFunnels: Choose ClickFunnels if you're a solo operator selling a single digital offer through a converting funnel, and want the Brunson-ecosystem templates and community around it. Kartra: Choose Kartra if you're a creator or coach selling courses, memberships, or video content and want built-in affiliate management and a helpdesk alongside checkout.
What does ClickFunnels cost vs Kartra?
ClickFunnels: Launch $97/mo (10k contacts) / Scale $197/mo / Optimize $297/mo — contact caps every tier. Kartra: Essentials $59/mo (500 contacts) / Starter $119 / Growth $229 / Pro $549 — contact caps every tier.
Is there an alternative to both?
Yes — SeldonFrame ships the AI receptionist plus the website, CRM and booking calendar it books into, for $29/mo flat with unlimited workspaces. See how it compares: /alternatives.
Can I switch from ClickFunnels or Kartra?
Yes — see the full switching guides for each: /alternative-to-clickfunnels and /alternative-to-kartra.
Need what both ClickFunnels and Kartra do?
Most people running this comparison actually need the outcome underneath both tools: calls and chats answered, leads qualified, jobs booked into a real calendar and CRM, on a site the client owns. SeldonFrame ships that whole front office from one conversation — $29/mo flat, unlimited workspaces, your own AI keys at raw cost, whitelabel included.